The best way to get your message out about your nonprofit organization is to reach out to them where they are. That used to be on television, in print newspapers and magazines, and on the radio. While all of those venues are still valid, social media is emerging as a very viable channel. However, even though social media accounts are free to set up, they are not a free ride.
Social media marketing campaigns for nonprofits take time to develop and implement. Unfortunately, too many nonprofits approach their organization’s FaceBook, Twitter, or Instagram accounts the same way that they approach their personal accounts. That is a recipe for disaster.
Anything that a nonprofit places on the web will either add or detract from the organization’s brand, or reputation. When posts are haphazard or sloppy, friends of your nonprofit might wonder just how professional you really are. Before you put another post or make another tweet, establish a plan.
Your social media presence should establish a clear idea of what your organization stands for. Are you involved in the arts? Then, share information about the artists you work with or the art activities in the area you are sponsoring. Here are a few social media tips that you may like.
When its time to solicit donations, you can actually use these platforms to extend your reach. Try including human interest stories that reflect your mission. If you post jokes, make sure that you don’t have to be an insider to understand them. Social media posts should be inclusive to bring more people under your umbrella.
While you want people to read and share your posts or tweets, your main goal should be to get people to visit your website, become volunteers in your organization, or sign up to become a sponsor. Be sure to include a mixed bag of information when you add to your social media accounts. Some posts should be purely informative, while others should call for action.
Before you post a picture, check it for quality. Is the image clear? Does it tell a clear story? Is it high quality?
Prior to posting a written post, you must proofread it to check for obvious grammatical errors. Once you get better, put your posts through an internal editorial review process to check to see how interesting they are. Your fans will become members if you can draw them in with well written content.
Finally, consider using video in your feeds. According to search engine land, people respond more strongly to well done video than they do for any other media. The key is to capture short segments and provide a good introduction. If you plan on including longer pieces, make sure that you have the videos professionally done.
Social media for nonprofits is a great way to get the word out quickly about upcoming events or fund raisers, and is one of the best forms of internet marketing In addition, your posts can spread rapidly through your target area and gain you new followers. Those followers must be treated to interesting and informative content or you risk losing them more quickly than you got them to like you.